Headquartered Chevy was established in Detroit, and the newly formed brand was "christened" by getting his famous logo - "butterfly" in 1913. There have been several hypotheses about how there was a logo design, two of which were the closest thing to a unanimous decision. One of the theories hinted that the logo was developed after Durant saw a poster in the French hotel and the second claimed that the "Butterfly" was in fact a stylized representation of the cross on the Swiss flag.
No matter how it arose, the Chevy gold logo has remained unchanged. In fact, the brand has grown at such a rapid pace that it is possible to recover GM Durant property in 1916. After Durant became quite wealthy, he bought a crushing 54.5 percent of GM's shares, recovering himself as head avtoimperii.
Soon after the capture, Chevrolet has been attached to the GM, becoming a separate division. Having more power after the merger, the newly formed organization was fastest in the opening of the production, and in 1918 was released model D. 35 hp V8 engine installed on these machines have been replaced by a smaller 6-cylinder, which proved to be particularly successful in industrial vehicles. The engine has gained a reputation for its high strength and earned the nickname "Iron sample miracle".
Only a few years later he showed Chevy SUV in its antiquated form - Suburban Carryall. With the possibility of sports riding on rough terrain, 8 seats and a weight of about 1.5 tons, he laid the foundation for the future Chevy SUV lineup.
American manufacturer continued its successful series of innovations by introducing the Powerglide transmission in 1950, becoming the first competitor with lower prices, equipping their vehicles automatic transmission. Soon after the introduction of full automatic transmission, there was the legendary Corvette.
Vette We had such a good reception that it remains the most "dolgozhitelnoy» Chevy model in the brand's history, also becoming the first American sports car introduced in mass production. Vette also made a discovery in the use of light construction materials for the body of the car at the time, such as plastic.
After the recognition obtained with the release of Vette, Chevy has created several other models, including luxury Impala Corvair and air-cooled. In the 60s Chevy sales reached its peak with three machines from any of 10 sold in the US. However, before such performance has been achieved, Chevy has developed a new small V8 engine to install it on its line of trucks.
This engine has gone through many changes in the process, ranging from mild, but strong aluminum construction, finishing the ECU control and advanced fuel injection for better dosage and increased power.
While Chevy registered a decline in sales in the last few years due to the uncontrolled expansion of the brand, some of the cars, decorated with "Butterfly" became a cult classic or vintage collectibles - by four icons, reminiscent of the glory of the past century.