Crown is one of the world’s principal lift truck producers and innovative design leaders of IC forklift trucks for indoor and outdoor functions. Crown specializes in electric lift trucks used in distribution centres and production environments worldwide. Though a privately owned corporation, Crown has extensive manufacturing capabilities around the world with facilities located in China, the United States, Mexico, Germany and Australia.
Crown’s electric lift trucks are used routinely to safely move warehouse merchandise and materials. The company’s broad product line includes power pallet trucks and stackers, narrow-aisle turret trucks, counterbalanced trucks (sit-down and stand up models),
manual propelled pallet trucks and stackers, order picking equipment and narrow-aisle reach lift trucks.
Environmental accountability and preservation persists at the forefront of Crown's organizational philosophy. Crown has attained ISO 14001 certification and has been benefiting its clients for many decades with their thought leadership and by exerting an extra effort in business administration and environmental stewardship. Crown has proudly achieved many awards and recognitions for its sustainability efforts, including the Ohio Governor’s Pollution Prevention Award and the Ohio Governor’s Environmental
History – 1930 to 1950
Crown Equipment Corporation was first born is rural central American town known as New Bremen, Ohio, USA. The business has matured from a one-room outfit into an internationally prominent organization, currently considered to be the 7th largest forklift producer on the planet.
Two brothers Allen A. Dicke and the late Carl H. Dicke established the Crown business in 1945. Carl's son, James F. Dicke joined the family business later that year. At present, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company President at the moment, becoming the fourth generation of the Dicke descendants to continue this position.
Now an globally diversified company, Crown originally fabricated temperature controls for coal burning furnaces, servicing a small clientèle. The production of these control items took place in a former hardware store based in New Bremen, Ohio, where Crown’s center of operations currently remain.
By the year 1949, Crown moved into the production of rotators for antenna due the greater fascination with televisions at the time.
The product was proficient at improving the image and signal quality. The company’s lucrative move enabled them to become a leading producer of units until 2001. The company ceased production in October after a decline in the worldwide demand for television antenna rotators.
Crown History -1950's to 1975
In the early 1950’s Crown diversified into the manufacturing and repair of electronic and mechanical parts for government and private market. Following a number of lucrative bids inside a short period of time, the company had built a respectable business in this field.
Adaptability and achievement dominated Crown’s ability to diversify once again. In 1957, production into the materials handling market started with lift truck manufacturing. The company believed the market demanded a smaller line of first-class quality lift trucks. Crown quickly created an exceptional series of progressive equipment and swiftly became the most rapidly evolving materials handling organization with its range of products.
By 1966, Crown had ventured into the overseas materials handling markets by opening up shop in Sydney, Australia. Sydney is currently a regional headquarters for Crown for all Pacific Asian sales, advertising and marketing, and services. Crown remains an unwavering market leader these days, supported by exceptional service, solid sales and strong production operations.
Two years later, Crown had moved into the European markets by buying up an Irish production plant from a German Company, Steinbock. There they began to assemble PTH hand pallet trucks. Later that same year, Crown started their first London operation stationed close by Heathrow Airport. The sales and service operation of Crown’s complete forklift line was available in the UK by the end of the decade. In the early 1970’s, Crown expanded and began advertising and marketing forklifts across Europe through independent dealers.
History – 1975 to Present
These days, Crown manufactures an enormous fleet of electric lift trucks. The company’s vendor network, based in key global markets, consists of both Crown-owned and independently-owned sellers. They are accountable for managing the company’s product sales and service.
Corporate offices in New Bremen, Ohio and Munich, Germany offer nationwide marketing and promotional sales support to all dealer and sales personnel. Both Crown sales and seller personnel are factory- trained in all disciplines to ensure the utmost reliability and service. The Munich office was launched in the 1980’s and provides purchasing, marketing, engineering and design capabilities for India, Africa, the Middle East along with Europe. The diverse relations of intercontinental sellers and Crown-owned sellers successfully operate in almost 100 overseas city environments.
The 6 USA production locations for Crown consist of New Bremen, Ohio; New Knoxville, Ohio; Fort Loramie, Ohio; Celina, Ohio; Kinston, North Carolina; and Greencastle, Indiana. Crown proudly manufactures internationally, building lift trucks in Sydney, Australia since 1966, Queretaro, Mexico since 1973, Roding, Germany since 1986 and Suzhou, China since 2006. Crown also owns branch sales and service center operations in over 30 locations in the USA. International branch sales and service center operations consist of locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.
Crown has earned a profitable reputation as a reliable, trustworthy and progressive company by happy consumers worldwide. The company has earned over 50 distinguished design awards and the Crown goods continue to attain recognition for top design brilliance and innovation. For instance, in the 1970’s, Crown’s launch of the side-stance design proved exciting and unparalleled by material handling experts. Today, this design has gained general acceptance and earned a Design of the Decade award from the International Design Society of America. Once again, more than thirty years later, the 5200S Series Reach Truck is another
industry original, providing the operator with many comfort choices to lean, sit or stand, along with its unparalleled output capability.