Datsun - car brand, which is owned by Nissan. The first vehicles of this brand appeared in 1931, and production history begins in 1911. In 1986, Nissan has refused to use the brand, and in 2013 revived it again to produce cars for emerging markets.
In 1957 he produced a model Datsun 210. Outwardly it looked like 110, but takes into account experience gained during the time of communication with Austin specialists. It was the first car built in a foreign factory in Taiwan.
In 1958, the Datsun 210 was made in the Australian Rally, one of the most grueling races in the world, and became a champion in its class.
A year later comes the roadster Datsun S211, designed Okhta Hiro, who was a fan of the British sports car.
In 1958 Datsun appears in the US market, to organize the first sale in California. One year later, the company had dealers in all states and exported not only the model 113, and 310, also known as Bluebird.
In 1981 it was decided to abandon the Datsun brand in favor of Nissan. The process began in the United States and lasted for five years. The Japanese automaker has used specialized Datsun by Nissan ad campaign. The name change cost the company $ 500 million.
The reason for the rebranding was the desire of Nissan Motor management to optimize costs to promote their brand. In addition, the Japanese haunted increasing popularity Toyota or Honda in the US market, along with an almost complete obscurity Nissan.
Interestingly, the beginning of the 90s, when the name of Datsun already completely abandoned, in some markets, it continued to be more recognizable than the Nissan.
In 2001, Japan's domestic market Nissan released a pickup Datsun D22. However, the brand name is used only for this model. Its release lasted until October 2002.
In 2012, Nissan Motor makes a decision about the revival of the Datsun brand, under which cars are now manufactured cost for countries with a growing market. This is primarily India, Indonesia, South Africa and Russia.
July 15, 2013 India hosted the presentation of the car Datsun on-DO - front-wheel drive sedan, developed together with the concern AvtoVAZ, based on LADA Granta. Now this car is going at the Togliatti plant. The model has a gasoline four-cylinder engine of 1.6 liter capacity of 82 or 87 liters. from.