The Toyota "Toyota" (Toyota Motor Corporation, Toyota Jidosha KK), a Japanese automobile company, part of the "Toyota" financial-industrial group. One of the largest automotive companies in the world. It produces its products under various brands, including "Daihatsu". Headquartered in the city of Toyota. The beginning of the history of the company Toyota can be considered in 1933, when the company Toyoda Automatic Loom Works, which had originally not related to cars and engaged in the textile industry, opened the car department.
In 1992 he published Toyota Guiding Principles - the basic principles of the corporation, the expression of corporate philosophy. Then came the Earth Charter (The Earth Charter) - in response to the growing environmental trends in society. Ecology has had on the development of the Toyota great influence; We have developed plans and environmental programs, and the Prius model equipped with a hybrid engine (Toyota Hybrid System) was created in 1997. In addition to the Prius, hybrid engines were equipped with Coaster and RAV4 models.
In 1996 it was opened Toyota Training Center in Moscow and began the production of four-stroke petrol engine with direct fuel injection (D-4). In 1997, in addition to the Prius, it announced the launch of the production model Raum, and in 1998 - Avensis and a new generation of the iconic SUV Land Cruiser 100. At the same time Toyota has acquired a controlling stake in Daihatsu. The following year, 1999, in Japan, the 100 millionth Toyota car was released. In 2000, sales of the Prius reached 50,000 worldwide, the new generation RAV4 was launched, and in 2001 was sold to the five millionth Camry in the United States.